Preparing
for and Orienting Yourself to the Real World of Publishing
by Don Schaeffer
(this was a blog post not accepted by a client)
by Don Schaeffer
(this was a blog post not accepted by a client)
Publishing
books, especially artistic books, poetry, and novels, is a deeply
romantic dreamy idea for most writers. There are probably hundreds of
millions of writers in the world, all dreaming of publication. Many
fantasize about fame, fortune and a life of art. They dream that
publication will lead to immortality. At the same time, the
publishing industry exists amid the maelstrom of economics
which does not treat the arts kindly, especially the written arts.
Poetry, as the anonymous poet says, is
the least/ valuable of arts/ the most futile/ form of prayer.
In
2013, Polls
on the subject reported
that more than 80 percent of Americans would like to be writers. In
2011 329,259 books were published in the United States and 2.2
million books were published in the world. If you look at
writers
as a profession,
an estimated 180,000 people (Forbes estimates 145,000) are said to be
employed as writers in the United States, with an average estimated
salary of $65,000 per year. To track writers in this way seems to
make writing a much more established profession than it really
is. But, there are many with writing as a profession. The
government counts 58,000 reporters in the United States, 127,200
editors, 62,000 broadcast announcers, 320,000 public relations
writers, and 49,500 technical writers. Half of these people have a
half-finished novel in their desk drawer as well.
The
Hard Road of Book Publication.
Much
has been written about the death of poetry. There are arguments about
the extent to which poetry is actually read. Some say that the
audience for poetry is gradually extinguishing.
A survey of public
participation in the arts
between 1992 and 2012 found that readership of poetry declined from
17 percent of readers in 199 to 6.7 percent of readers in 2012. Some
actually argue that more people are reading poetry than ever, but the
audiences are invisible and not measurable by the marketplace.
Even
popular-style fiction has a long row to hoe before success. Of
the 18 most popular and best earning fiction books, the average
number of rejections by publishers was 83 (according to figures
gathered by Forbes). Even when published only a small percentage of
books sell more than 500 copies. Only 2 percent of books sold more
than 5,000 copies.
Levels
and Kinds of Publication.
One
of the most important general principles of publication is that one
way or another the artist will have to pay to get an audience. I may
not be a direct payment, but in some ways, it may be.
Of
course, there are more
efficient ways to get published.
There are ways for writers to compromise with their dreams, much
shorter routes to getting things in print. At the most basic
level, there is self-publication and there is the real possibility of
getting a short publication in the newspaper "letter to the
editor" section.
There
are many online forums and poetry or writing groups who "workshop"
your writing. Members of the group can number in the hundreds.
Members read and critique submissions. As far as poetry goes, many of
the workshops are organized a monthly juried contest called the
Inter Board Poetry Contest
or IBPC. Many writers circulate their work through their own blogs,
email lists, YouTube videos, or podcasts. The internet provides many
ways that writers can reach for fame with little investment.
Self-publication
is a definite disappointment to the ego of the ambitious writer. But
it is a way of creating a book which can then be sold. If you
properly register your book with the ISBN
system,
many bookstores will agree to stock your book and pay the author for
any profit on sales. You can print your book through self-help
systems online or
through the Amazon
Create Space system.
There are still many local
printers
who will create books for a nominal price. Some will offer help in
composition and graphics. You may also opt to do everything yourself.
Value-added
printers are a recent addition to the hierarchy of publication. These
companies will create books in any number you wish. They handle the
technicalities of registering your book and seeing to the positioning
of the book with online sellers. They often also advertise and
publicize your book and list it with their own inventory. Generally,
if you want to sell the books, you have to buy the books yourself or
make some similar agreement to procure your book. You, therefore, own
the complete rights to the book and market it any way you like. These
finished books are attractive and, except for the name of the
publisher, can't be distinguished from any other published book. Many
companies who call themselves "publishers" are really
value-added printers.
Publishing
in Annuals, Magazines, e-zines, or periodicals is the way many
authors publish what the write. Often, publishing in periodicals
resembles a form of value-added printing since the periodicals almost
always want authors to purchase a subscription or even pay a fee for
inclusion. The publishers of periodicals will often also publish
short books, sometimes called chapbooks.
Many
writers get their start in conventional publishing through small
independent publishers.
Small presses are abundant in the U.S. and they take more risks on
unknown authors than large publishers. You will need some kind of
writing track record before a small press will consider your work,
but they do accept unsolicited writing (which major publishers
usually do not). They can be very good, very helpful, but print runs
are very small and promotions may not help much to sell what you have
written. Publishing your book with a small press can be a stepping
stone to recognition by larger publishers.
Major
Publishers
receive thousands of manuscripts to fit very few marketing spots.
They tend to want established writers with recognizable names.
Authors are often obligated to find advocates on a personal basis to
receive any attention from them. Some hire literary agents to use
personal influence to gain entry to the editorial offices. Major
publishers are part of an elite society that does not accept many who
do not have a pedigree.
Major
publishers handle their authors by making a contract that gives the
publisher the right to distribute the book while the author retains
the copyright. If the author has submitted an outline for the book,
he or she may receive an "advance payment" to cover the
costs of completing the boo. The publisher generally has a lot of
control of how the book looks and the process of selling and
marketing the product.